Learn How Optimize a 2022 Influencer Strategy

Learn How Optimize a 2022 Influencer Strategy

If you are looking for a great way to get your product or service out to an interested audience that is targeted, you may want to look into utilizing influencer marketing. The online atmosphere has changed greatly in its means of marketing and advertisement. Here are a couple important aspects of creating a strong influencer marketing strategy in 2022.

Do You Want Brand Awareness or Lead Generation?

The way you target an influencer or influential network would depend on if you were looking to grow your brand exposure/awareness or if you are just looking to increase your lead generation. Certain types of influencer marketing, like giving out free products for influencers to promote, may only work if you are looking for leads. This may not work well with developing more brand awareness in your market.

Remain Aware of Your Budget

Influencer marketing will undoubtedly cost you money. Be aware of which influencers are charging how much for their promotional channels and determine if you are receiving a good return on investment from the exposure you expect them to be able to provide. The more exposure it appears an influencer can provide you with the higher their payment is likely going to be. If you know how much you have to spend, you will have a better idea of which influencers your marketing budget can afford.

Research the Right Influencers

You are not looking for someone who has the most followers or charges the lowest price. You need to be sure that you have analyzed an influencer and their platform and found that it is a solid fit for your company. You should always use influencers that are most aligned with your offering and target market, even if they have fewer followers or cost more money. You are looking for an associate of your brand. Be sure that they are going to represent the company to your expectations.

Monitor Results & Measure Success

You are going to want to know what your return on investment was from an influencer campaign. This is important so you can understand how well an influencer performed to expectations before signing on to another campaign. Our company can help you monitor the trafficked generated from an influencer campaign across all social media platforms and search engines.

Go Outside of YouTube

Influencer marketing is a global digital affair. There are several channels outside of YouTube that can bring tons of visibility to your brand. TikTok is one of the most used social media platforms around the world. We have also seen tons of brands grow through similar channels such as Snapchat and Instagram. If you are interested in starting an influencer campaign or today or have any questions at all, please contact our team today.